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Marco
unveils second Lucasfilm sponsorship.
For a few days in late August, the front lines of the upcoming
animated adventure Star Wars: The Clone Wars will
shift to Infineon Raceway in Sonoma, Calif.
Andretti Green Racing, Blockbuster
Inc. and Lucasfilm Ltd. are collaborating for the second time
in 2008, this time in support of the upcoming release of the
first-ever animated feature from Lucasfilm, Star Wars:
The Clone Wars. Andretti's #26 IndyCar will feature a promotional design
during the Grand Prix of Sonoma, which will be run Aug. 24 on
the Infineon road course.
"I can't wait to roll out the Clone Wars car at
Infineon," said Andretti. "I
had a lot of fun with the Indiana Jones car at the Indy 500 and
I'm hoping that my upcoming battle at Infineon will be as exciting
as anything in a Star Wars movie so I can win it for both Blockbuster
and Lucasfilm."
Andretti
Green Racing, Blockbuster and Lucasfilm created an alliance earlier
this year to bring Indiana Jones to the Indianapolis 500, which
ultimately ended with a third-place finish for Andretti. The
#26 Blockbuster/Star Wars: The Clone Wars IndyCar Series car
will be unveiled as part of preview activities at the
2008 Comic-Con International show in San Diego, Calif.
"Blockbuster
is excited to unveil the Clone Wars car with our friends
from Lucasfilm and Andretti Green Racing," said David Podeschi,
senior vice-president, Blockbuster Inc. "We wish Marco the
best as he drives the #26 Blockbuster/Star Wars: The Clone Wars
car in Sonoma."
Star Wars: The Clone Wars, the first-ever
animated feature from Lucasfilm Animation, will be released only
in theaters on Aug. 15 in the U.S. and Canada. The latest installment
of the epic Star Wars Saga also introduces a weekly animated
TV series of the same name that will premiere this fall on Cartoon
Network.
Andretti, the 2006 IndyCar Series and Indianapolis 500
rookie of the year, scored his first career victory at Infineon
Raceway in August 2006, becoming the youngest member of the legendary
Andretti family to win an Indy car race.
The Star Wars: The Clone
Wars promotion is the latest effort from Blockbuster as a sponsor
of Andretti Green Racing. Blockbuster is a full-season major
associate sponsor of Andretti's IndyCar Series car and serves
as his primary sponsor at eight events. As a first time sponsor
of Andretti Green Racing, Blockbuster is using the platform to
promote both theatrical and rental films.
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